HIBISCUS

CARE REIMAGINED

Mindful technology to enable quality, human care

Hibiscus amplifies caregivers' capabilities, helping them deliver more meaningful care while empowering vulnerable adults to live independently.

Hibiscus Active
Say "Hello Sorrel"

The Care Crisis

Care Provider Shortage
There's a vast and growing demand for social care, and a critical shortage of qualified carers. Hard working people on the front lines are struggling to keep up with demand.
Cost Inefficiencies
Current solutions are costly and inefficient, often requiring resource-intensive in-person visits for simple check-ins, and reminders.
Quality of Care
Limited monitoring capabilities lead to reactive rather than proactive care, diminishing overall service quality and health outcomes.
Inadequate Technology
Existing solutions often resell low-quality hardware with minimal customization. They lack the inputs and accessibilty that vulnerable people need.

Introducing Hibiscus

Hibiscus is an assistive tech home hub. It provides access to Sorrel, the care portal, and a calendar and reminders suite, optimised for vulnerable users.

It's also the key to accessing our sensors and phone apps, helping those with sensory difficulties live independently. Using machine learning, carers can recieve useful data about what support a specific user needs, optimising care hours.

Provide proactive care with Hibiscus.

01
Voice recognition - tailored individually for each user's speech patterns
02
Machine learning insights that optimize care hours
03
Companion mobile app and web portal for seamless caregiver access
04
Proactive care recommendations based on continuous behavioral analysis

Built For Caregivers & Recipients

£5,000+ Savings per patient
23% Decrease in direct care needs
3.5x Lower costs than traditional care

Voice Recognition

Personalized Interaction

Meet Sorrel, our voice assistant that adapts to each user's unique speech patterns for truly personalized care.

Reminders

Stay in the loop

Medication and appointment reminders easily edited and set by the carer or a family member.

Care Portal

Full Control

Secure dashboard for caregivers to monitor activities, manage schedules, and access data-driven insights.

ML-Powered Insights

Optimized Care

Intelligent algorithms analyze behavior patterns to identify optimal care timing and provide early warning signals.

Mobile App

Care On The Go

The Companion app allows both carers and family members to add reminders, calendar events and video call with the patients.

Video Calling

Simple Connection

One-touch video calls between care recipients and providers with intuitive interface for users of all abilities.

Secure Communication

Privacy First

End-to-end encrypted messaging and data sharing between patients and caregivers.

The Power of AI + Human Care

Experience Hibiscus

Video Call
Reminders
Calendar
Voice Assistant
Video Call

Simplified Video Calling

One-touch, peer-to-peer connections to care providers and family members with automatic quality adjustments for varying network conditions. Voice commands enable hands-free operation.

Carers can initiate calls through a web portal, with automatic answering options available for emergency situations.

Upcoming Reminders
Take medication
9:00 AM
Doctor appointment
2:30 PM
Video call with Mark
5:00 PM

Intelligent Reminder System

Visual and audio reminders for medications, appointments, and activities. Carers can set, monitor, and adjust reminders remotely.

Confirmation features ensure critical tasks are completed, with alerts sent to carers when important reminders are missed.

Calendar
March 2025
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10:00 AM
Care visit from Gemma

Accessible Calendar

Visual schedule with voice control for easy navigation. Syncs with carer schedules to show upcoming visits and appointments.

Calendar events can trigger automatic reminders, and the system provides gentle advance notifications for upcoming activities.

"Hey Sorrel, when is my next appointment?"
Your next appointment is a doctor visit tomorrow at 2:30 PM.

Personalized Voice Recognition

Advanced voice recognition system that adapts to each user's unique speech patterns, designed so those with speech impairments or strong accents can access technology.

Sorrel is always improving itself, so it can better understand the specific user while providing companionship, answering questions, managing schedules, and connecting with caregivers.

Click the play button above to hear Sorrel's voice sample.

Market & Opportunity

£23.7B
UK adult social care expenditure
20.5%
Projected CAGR for remote care solutions
165,000
UK care worker shortage
£10,500+
Average annual cost per care recipient
Our Advantage
Business Model
Accessible By Design
Intuitive interface built specifically for vulnerable users
Seamless Integration
Connects care teams, recipients, and healthcare systems
Actionable Insights
ML-powered analytics to improve care quality and efficiency
Security
end-to-end encryption and data protection systems

Subscription Revenue

Annual fee per care recipient (B2B model through care providers and local municipalities)

Hardware Strategy

Initial launch with selected third-party hardware; future development of proprietary devices. We aim to own as much of our own supply chain as possible.

Growth Plan

UK market penetration first with Hibiscus, followed by establishing a strong hardware and software ecosystem with supplementary devices.

Let's Transform Care Together

United Kingdom