The Hub

Introducing Hibiscus

An accessible voice activated home assistant, designed to enable independence and improve quality of life for vulnerable adults.

System Active
Say "Hello Sorrel"
The Problem
Care Provider Shortage
Growing demand for social care, coupled with a critical shortage of qualified carers, creates significant challenges in service delivery, decreasing quality of care.
Cost Inefficiencies
Current solutions are costly and inefficient, often requiring resource-intensive in-person visits for simple check-ins, reminders, and following a suboptimal allocation of care hours.
Quality of Care
Limited monitoring capabilities lead to reactive rather than proactive care, diminishing overall service quality and health outcomes.
Inadequate Technology
Existing solutions often resell low-quality hardware with minimal customization, lacking the sophistication and adaptability needed for vulnerable users.
Our Solution

Hibiscus is an intelligent assistive technology hub that empowers carers to monitor and support vulnerable individuals remotely while enabling greater independence and connection. It stands at the entrypoint to our growing ecosystem of assistive devices.

Our solution focuses on creating a purpose-built software ecosystem optimized for accessibility and ease of use while not compromising on security and user experience.

01
Voice-compatible interface designed to adapt to individual needs
02
Seamless integration between carers and care recipients
03
Powerful remote monitoring with privacy controls
04
AI assistance that helps with daily tasks and reminders
Core Features

Video Calling

High-quality, one-touch video calls between care recipients, support providers and family members. Simple and intuitive interface designed for users with varying technical abilities.

Smart Reminders

Among other features, customizable alerts for medications, appointments, and daily tasks. Reminders can be set and managed remotely by authorized carers.

Dedicated portal

Visual schedule management, video calls, and control of the device's settings. Syncs with carer schedules and uses end-to-end encryption to ensure data privacy and security.

Voice Assistant

Natural language interface through the in-device assistant "Sorrel". Optimized for accessibility with simple, consistent command patterns.

See It In Action
Video Call
Reminders
Calendar
Voice Assistant
Video Call

Simplified Video Calling

One-touch, peer-to-peer connections to care providers and family members with automatic quality adjustments for varying network conditions. Voice commands enable hands-free operation.

Carers can initiate calls through a web portal, with automatic answering options available for emergency situations.

Upcoming Reminders
Take medication
9:00 AM
Doctor appointment
2:30 PM
Video call with Mark
5:00 PM

Intelligent Reminder System

Visual and audio reminders for medications, appointments, and activities. Carers can set, monitor, and adjust reminders remotely.

Confirmation features ensure critical tasks are completed, with alerts sent to carers when important reminders are missed.

Calendar
March 2025
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10:00 AM
Care visit from Gemma

Accessible Calendar

Visual schedule with voice control for easy navigation. Syncs with carer schedules to show upcoming visits and appointments.

Calendar events can trigger automatic reminders, and the system provides gentle advance notifications for upcoming activities.

"Hey Sorrel, when is my next appointment?"
Your next appointment is a doctor visit tomorrow at 2:30 PM.

Intuitive Voice Assistant

Natural language interface designed specifically for elderly and vulnerable users. Consistent command patterns with forgiving recognition.

The assistant can answer questions about schedules, set reminders, initiate calls, and provide companionship through conversational interactions.

Click the play button above to hear Sorrel's voice sample.

Business Case
£23.7B
UK local authority expenditure on adult social care in 2023
20.5%
Projected CAGR for remote care solutions in the UK
165,000
Care worker shortage in the UK in 2022
£10,519
Average annual cost per care recipient in real terms

Business Model

Subscription Revenue

Annual fee per care recipient (B2B model through care providers and local municipalities)

Hardware Strategy

Initial launch with selected third-party hardware; future development of proprietary devices. We aim to own as much of our own supply chain as possible.

Growth Plan

UK market penetration first with Hibiscus, followed by establishing a strong hardware and software ecosystem with supplementary devices.

Our Advantage

Purpose-Built Software
Designed specifically for accessibility and ease of use by vulnerable populations.
Integration Focus
Seamless connections between care recipients, providers, and healthcare systems always prioritising reliability and security.
Data Insights
Actionable intelligence to improve care quality and efficiency allowing the carers to make informed decisions supported by advanced analytics and machine learning algorithms.
Data Security
Robust systems designed to keep data secure and anonymous. Data security has been recognised as an important factor for carers and families when looking for a product.

Seeking pre-seed funding

Seeking
£150K
Valuation
£2.0M
Use of Funds
Development of MVP, brand building, acquiring pre-orders.
Investment Terms
Open to negotiations with strategic partners
Product Roadmap
Q3 2025
MVP Launch
Core functionality with selected care providers
Q2 2026
Commercial Release
Full platform and integration capabilities
Q4 2026
Hardware Beta
Prototype proprietary device testing
Q2 2027
Integrated Solution
Full hardware-software ecosystem
Connect With Us
United Kingdom